From on-time fulfillment to on-time delivery
Fulfillment performance explains when the warehouse handed off the order. Delivery visibility adds the customer-side outcome after that handoff.
Pulse starts with on-time fulfillment and provider reporting. We are expanding that view toward on-time delivery, so teams can connect what happened before and after carrier handoff.
Today and next
Current reporting already includes fulfillment timing, transit signals, reships, and missing tracking context. The next step is a clearer on-time delivery view that connects those signals to customer outcomes.
Direction
On-time fulfillment tells you whether the warehouse did its part. On-time delivery tells you whether the customer received the order when expected. Brands need both to diagnose reliability.
Fulfillment performance explains when the warehouse handed off the order. Delivery visibility adds the customer-side outcome after that handoff.
The goal is to connect processing, carrier movement, delivery timing, and exception patterns without making teams reconcile separate reports.
When delivery outcomes are connected to fulfillment context, teams can understand whether the issue started in the warehouse, in transit, or in the promise itself.
Pulse helps teams catch fulfillment issues now while building toward a clearer end-to-end view of order reliability.